The commercials urge amateur golfers to ‘let your PGA professional show you the way’ and show them the benefits they can achieve by utilising the skills of their PGA pro.

They will be broadcast by Setanta and SKY Sports during selected USPGA and European Tour events between April and July.

“The campaign is designed to make the public aware of the benefits of using their local PGA professional,” said PGA chief executive, Sandy Jones.

“Our members are the best trained professionals in the world and can help golfers of all ages and abilities get the most out of the game – whatever their golfing needs and whether they are a beginner or a champion.

“PGA professionals are at the heart of the game and have the skills, service and knowledge and we know that consulting them on a regular basis will lead to a more enjoyable and better game.”

It will be shown during selected European Tour events from the Italian Open and on SKY Sports Ireland from the 3 Irish Open.

The PGA website will feature a special section in support of the campaign, outlining the benefits to golfers of using a PGA Professional.

Perhaps best of all – they’re there to help you, the ordinary golfer – squeeze the most out of this wonderful game that both tantatilises and frustrates in equal measures.

The traditional club professional role is still very much in evidence with pros remaining the focal point of the golf club or driving range – a friendly face to visitors and source of advice and help to members.

Down the years the role of the pro has broadened in step with changes in the golfing landscape brought about by the game’s surge in popularity. As golf has become more popular, opportunities have arisen to enable many pros to specialise in a specific area of the game whether as coaches, teachers, fitness and conditioning experts, golf managers, directors of golf, retailers, custom-fitters or club repairers.

The common denominator uniting the PGA’s 7,000 plus members is the desire to help grow the game of golf and make it an enjoyable experience for amateur players – whether by assisting in achieving a good swing or in the smooth running of a golf club.